ENHANCED End-User Website EQUIPS Businesses ELFA has upgraded its website for end-users so it’s a more powerful resource than ever for helping businesses take advantage of the benefits of equipment finance. ELFA launched the Equipment Finance Advantage website two years ago as a one-stop resource to help current and potential end-users of equipment financing make the best possible decisions. The newly upgraded site, at www.EquipmentFinanceAdvantage. org , has an improved navigation for a better user experience and offers a wide range of resources highlighting how companies of all types and sizes can use leasing and financing to their strategic advantage to acquire the equipment they need to operate and grow. The ELFA Communications Committee spearheaded the original development of the Equipment Finance Advantage website and continues to provide valuable input on the site’s content and outreach strategy. Most recently the committee assisted with ideas for the enhanced site, including a more interactive homepage and new content, including new fact sheets and videos. CALL IT EQUIPMENT FINANCE ADVANTAGE 2.0. User-Friendly Tools Highlights of the site’s user-friendly content include: ● ● Equipment Finance 101: Overview of the benefits of equipment finance, the types of financing, the top 10 questions to ask before entering an equipment financing agreement, a customizable digital toolkit and more. ● ● Success Stories: Real-world examples of companies using equipment finance for strategic advantage. ● ● Resources: How-to articles, Q&As, infographics and more. ● ● Find a Provider: A searchable list of ELFA members that provide equipment leasing and finance services. ● ● Videos: A series of short videos feature ELFA members sharing insights on a range of topics, from maximizing cash flow to staying ahead of the curve to end-of-lease factors to consider. Hear what ELFA members have to say about the value of the Equipment Finance Advantage website: Lori Frasier, SVP, Strategy and Performance Management, Key Equipment Finance “Because it is a product of ELFA, the Equipment Finance Advantage website is seen as a highly credible and trustworthy source of educational information about equipment finance. We link to the site from our own company website and reference it in presentations and published articles.” “The Equipment Finance Advantage website provides some very useful information about equipment leasing to businesses—whether small or large. We share the lease vs. loan comparison, videos and infographics across our social media networks to educate our Twitter and LinkedIn followers on the benefits of financing equipment.” Darron Markwood, Director of Marketing, TIP Capital, a Crestmark Bank Company 44 JANUARY/FEBRUARY 2015 EQUIPMENT LEASING & FINANCE MAGAZINE